Design a new visitor experience or design improvements to an existing experience

Create an action plan for enhancing the sustainability of an existing experience opportunity

Critically evaluate an existing visitor experience opportunity using visitor data and principles of experience design

Experiences are at the core of tourism, hospitality and event enterprises and a move to more fully embracing the experience economy and experiential marketing across all these sectors has created a new area of management knowledge and skills - the design and management of quality visitor experiences. Designing and offering memorable and rewarding experience opportunities is critical to success in these areas and this subject will review the core foundation principles of visitors experience design outlining the different areas including service and staff support, marketing, theming and interpretation. It will then focus on evaluating visitor responses to existing experiences to assist in enhancing existing experience opportunities and examining principles from design thinking for developing a new experience opportunities. In particular it will focus on sustainability aspects of experience design and management and the strategic use of experiences in building sustainable enterprises in these sectors.

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112304 Master of International Tourism and Hospitality Management - Master of Business Administration, 109104 Master of International Tourism and Hospitality Management

112304 Master of International Tourism and Hospitality Management - Master of Business Administration, 109104 Master of International Tourism and Hospitality Management Offerings: All

TO5107 - Quality Visitor Experience Management

Quality Visitor Experience Management

Apply principles for visitor experience management to real world business settings

Use design thinking and service quality principles to design new, or enhance existing, visitor experience opportunities

Critically analyze sustainability aspects of visitor experience development and management