Description
Quality Customer Service is crucial for a healthy hospitality and tourism business. In this subject students will analyse, and evaluate customer experiences to propose and implement focused service excellence strategies for businesses operating across the hospitality and tourism sectors. Students will liaise with Industry clients to conduct an applied research … For more content click the Read More button below.
Learning Outcomes
Upon completion of this subject, graduates will be able to:
1.
Critically analyse customer service experiences in hospitality and tourism establishments
2.
Evaluate and synthesise service experience enhancement strategies in hospitality and tourism establishments aligned with theoretical underpinnings and practical application
3.
Research and design a customer service enhancement proposal for a business in the hospitality and tourism industry
Assessments
1. Participation - Observation
2. Oral - Presentation – in-class
3. Written - Project report
Offerings
Trimester 1
CAM-BNE-TR1
Trimester 1 Singapore
CAM-SIN-TR1S
Trimester 2
CAM-BNE-TR2
Trimester 3
CAM-BNE-TR3
Learning Activities
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