Description

Quality Customer Service is crucial for a healthy hospitality and tourism business. In this subject students will analyse, and evaluate customer experiences to propose and implement focused service excellence strategies for businesses operating across the hospitality and tourism sectors. Students will liaise with Industry clients to conduct an applied research … For more content click the Read More button below.

Learning Outcomes

Upon completion of this subject, graduates will be able to:
1.
Critically analyse customer service experiences in hospitality and tourism establishments
2.
Evaluate and synthesise service experience enhancement strategies in hospitality and tourism establishments aligned with theoretical underpinnings and practical application
3.
Research and design a customer service enhancement proposal for a business in the hospitality and tourism industry

Assessments

1. Participation - Observation

2. Oral - Presentation – in-class

3. Written - Project report

Offerings

Trimester 1

CAM-BNE-TR1

Trimester 1 Singapore

CAM-SIN-TR1S

Trimester 2

CAM-BNE-TR2

Trimester 3

CAM-BNE-TR3

Learning Activities

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