Creation of a digital data story based on critical review of an industry for marketing opportunities for a business scenario

Combination of written work, digital media and presentation

Recorded employment interview and reflection on personal brand audit

Marketing Strategy, Analytics and Development is a fast paced subject providing a comprehensive understanding of marketing roles and functions within an organisation and the marketplace. This MBA Global subject introduces students to branding concepts at a personal branding level and builds skills to enable the completion of more complex strategic marketing planning and application at an organisational level. The underlying message contained in this subject is the need to always use marketing data, supported by sound theoretical knowledge, to make informed decisions concerning the introduction, innovation or discontinuance of market offerings. Students are introduced to different types of marketing data and gain experience with management level reporting tools. The subject is positioned for those aspiring to Executive and C-Suite career pathways. The subject accommodates those new to marketing and provides extension opportunities for those with prior marketing knowledge through developing skills in leading marketing change. The subject considers the future development of marketing through exploring the application of commercial skills to non-commercial environments.

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300204 Master of Business Administration Global, 300206 Graduate Diploma of Business Administration Global, 300211 Graduate Certificate of Business Administration Global

300204 Master of Business Administration Global, 300206 Graduate Diploma of Business Administration Global, 300211 Graduate Certificate of Business Administration Global Offerings: All

Course and Subject Handbook

LB5722 - Marketing Strategy, Analytics and Development