This subject explores the concept that for innovation to be successful in the modern world organisations need to be environmentally, socially and economically sustainable. It also links the firm&#39;s innovation process with the overall strategy of the business. Many organisations seem to behave in the market as if they have &#39;no choice&#39;. Organisations react to competitive business pressures rather than explore creative ways to move their organisations forward. In this subject, we also explore why creativity has been suppressed from management activities and come to understand that it is acceptable to be a &#39;little different&#39; with our thinking.

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[Anti-requisite] LB5207 Offerings: All

12 credit points of LB subjects OR admission to 118304 - Master of Eng OR admission to 112104 - MPA-MBA

12 credit points of LB subjects OR admission to 118304 - Master of Eng OR admission to 112104 - MPA-MBA Offerings: All

LB5233 - Innovation and Entrepreneurship

Innovation and Entrepreneurship

Appraise the driving forces behind creating and building value in new enterprises

Critically evaluate sources of information and assistance that may help with the development of new business ideas

Critically evaluate the process of successful strategic innovation in contemporary firms