Students are introduced to the concepts and techniques of using &#39;serious games&#39; and &#39;gamification&#39; to achieve business goals in areas such as marketing, human resources management, productivity enhancement, training, customer engagement, and innovation. Real-world case studies are used to identify effective strategies, techniques and metrics for serious game and gamification to solve business problems. Legal and ethical issues related to serious games and gamification are introduced.

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Gamification

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CP1405 - Gamification

Evaluate existing serious games and gamification techniques and applications

Apply concepts of motivation and user-based design to gamification

Explain different types of gamification and applications

Apply concepts and techniques of gamification to create games to achieve business goals