PART 1: Innovation Proposal (20%) PART 2: Elevator Pitch (15%)

Innovation driven entrepreneurship explores strategy and entrepreneurship presenting these integrated areas in a theoretical, applied and experiential manner based on key themes. These include mainstream and social entrepreneurship identifying commonalities and differences between each category. Moving between strategy and operations it illustrates the links between the two areas and explains how both are necessary for entrepreneurial success. The subject achieves this through discussion of a variety of design methodologies in customer development and the lean venture with analysis of numerous theoretical and empirical examples in developing a competitive business.

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[Pre-requisite] 18 CP OF SUBJECTS Offerings: All

[Anti-requisite] MG3735 MG3713 BX3072 BX3073

[Anti-requisite] MG3735 MG3713 BX3072 BX3073 Offerings: All

BX3173 - Innovation Driven Entrepreneurship

Innovation Driven Entrepreneurship

Identify the types of entrepreneurs and their activities; traditional & social; ethnic & indigenous

Analyse the role played between innovation and entrepreneurial activity to sustain a viable business

Explain the nature of entrepreneurship and its importance economically and socially in an international, national & regional context

Develop strategic entrepreneurial acumen by identifying and analysing opportunities demonstrating feasibility
